Experience
Marketing Coordinator
Lawson Team l eXp Realty
Park City, UT
2023 - Present
In this diverse role, I am responsible for email marketing, direct mail campaigns, social media management, team branding, design for marketing materials, and more. At any given time, I manage marketing plans for 30 listed properties across the state, ranging from $200K lots to $8M luxury homes. So far, I have generated $18.6M in sales volume from various campaigns.
Research Assistant
Utah Valley University
Orem, UT
2022 - 2023
As a Student Collaborator on Teaching (SCOT), I worked one-on-one with professors to help them receive feedback. I collect qualitative research through focus groups and observations. I have written 20 professional reports for professors. I have observed several different classrooms, including culinary arts, engineering, theater, and English. This experience helped teach me how to be more observant and engaging.
Marketing Director
Young Real Estate Team
Kaysville, UT
2018 - 2022
The day after graduating high school, I walked into this office with my resume after meeting the manager several months prior. The role was originally transaction management, but it evolved as my education and skills grew. I worked part-time throughout my education and applied what I learned in class to my position. I grew their social media following by 380 percent on Instagram, managed a CRM of 40,000 individuals, and developed a marketing plan to diversify lead flow.
Assistant Manager
Pursuit
West Glacier, MT
2021 - 2022
During the day, I managed a gift shop of 18 employees from all across the world. After work and on my days off, I explored Glacier National Park alone and with coworkers. I used my experiences and knowledge of the park to ensure guests had a wonderful experience at our two shops. Many customers entered our store upset after being turned away at the entrance of the park, so I made it a goal to help every customer leave feeling better. I learned to diffuse intense situations and provide valuable insights. On several occasions, customers informed me that I had saved their vacation. After developing a connection, I was able to upsell and build rapport for our company. At one point, I even used sales techniques to get a nudist to purchase a shirt.
Education
Utah Valley University
2018 - 2023
Orem, UT
Bachelor of Science, Digital Marketing
Associate in Business Management
Certifications
Google Analytics
Google Ads - Measurement
Google Ads Display
Google Tag Manager
Skills
Soft Skills
Proactive
Happy
Communication
Critical Thinking
Adaptability
Time Management
Hard Skills
Direct Mail Marketing
Email Marketing
Social Media Management
Graphic Design
Data Analysis
Brand Strategy
Software
Volunteer Work
Utah
As a fan of the outdoors, I always bring a bag to collect trash as I hike and run local trails. It is always my goal in life to leave everything better than when I found it.
Several times a year, I volunteer at local races, providing course info and cheering for runners. Whenever I work at an aid station, I want runners to leave thinking we had the best stop of the race with tons of energy!
Vietnam
Spent one year living in Vietnam as a missionary. I taught weekly English classes to 5 to 20 students.
Louisiana
After Hurricane Laura in Louisiana, I spent 15 hours a day on Fridays and Saturdays for 3 weeks helping locals clean up their yards and homes.